It all started when one of our artists drew this illustration of a baby hot dog…

It was a real piece of art. Out of pity, a friend offered to buy it as an NFT. Instead, they started sending sketches back and forth. Out of those exchanges, “Doug” was born.

Doug is hot dog living in a human world

Haunted by memories of being nearly eaten at a Costco cafe, Doug is cautious around humans. He maintains a low profile in Chicago, but often grows lonely.

Doug is a lovable underdog

Against all odds, Doug endures and often dons elaborate disguises to blend in with the world around him.

Every doug has its day

Like Doug, we all have our share of ups and downs. Each Doug captures a unique emotion and point in life.

Doug hopes you can find a glimpse of yourself in him.